Fishfash is a reflection of the external world in the prism of individuality, an implicit rejection of rules without any resistance to the inner freedom. In every collection there is a balance of two opposite sides, which actualizes in a new conceptual style. It is the rhythm of a big city growing in architecture, it is an element that is capturing imaginations and feelings, it is peace and reflection, mirrored in lines. All of this is expressed in combinations that distinguish and create a special style, which is associated with fishfash: a complex cut smoothed with minimalism of the image, muted natural shades or achromatic dynamics of color, and texture of the fabric that creates voluminous "living" images.
The founder and designer of the brand is Oksana Medvedeva, in every collection she reflects the harmony of the deep inner world of man in a external expression.